The Macallan 'Essentials'
How do you tell the story of a brand as deep as The Macallan — its history, distillation processes, Sherry Oak & Fine Oak marques and its complete suite of aged expressions — in a print format the size of a credit card? Page2 developed the graphic design of this multi-panel fold-out that consolidates quickly & easily into an accordion format sandwiched by front and back cover cards...a solution as portable as it is educational.
This advertorial appeared in Food & Wine magazine, offering a culinary pairing for each expression of Piper-Heidsieck champagne. For an advertorial, the Art Director strays from the established branding — in direct contradiction to an advertisement — though does integrate some of its elements (color or typography, etc.)...the objective being a sense of 'third-partiness', as if the piece is simply another article within the publication.
Russian Standard & Imperia Sheets
The #1 vodka brand in Russia would be making its first trip to America. Both of its marques — Russian Standard & Imperia — would be piloted in major cities across the U.S. Remy Cointreau USA would be responsible for all marketing & distribution efforts, so they called upon Page2 — who had served many of their brands for 10+ years — to develop the majority of the print marketing, advertising, POS components and packaging for this critical initial launch.
MainGate MLP Fund Literature
An investment fund like MainGate requires a vast library of communication pieces to keep its shareholders informed. From the very launch of the fund — with its naming, branding and messaging — to its ongoing performance, Page2 has played a pivotal day-to-day role in developing MainGate's marketing and educational content, collaborating with its legal and finance associates to manage that content's compliance, and ultimately producing its print and digital communications.
Devils Marketing Collateral
Page2 has developed an array of distinct marketing vehicles for the New Jersey Devils — including brochures, invitations, direct-mailers and even a season-ticket pocket folder that opened-up to form a perfectly round hockey puck. We are known for coming-up with innovative structures, formats and types of media that capture the consumer's interest without breaking the client's budget.
JCCOTP 60th Anniversary Gala
Kaplen JCC on the Palisades in one of the largest JCC facilities in the U.S. Its campus provides a comprehensive curriculum of educational and recreational opportunities for young & old and boasts one of the top music schools in NJ. So when such a renowned organization celebrates its 60th anniversary with a year-long campaign culminating in a black-tie affair, a very particular blend of festive & sophisticated, traditional & contemporary is needed.
Thurnauer School of Music Anniversary
As one of the top music schools in NJ, the Thurnauer School of Music marked its 25th anniversary with a complete campaign-style calendar of events. Page2 was challenged with developing the overall design strategy of the campaign — which had to reflect the school's classical heritage, diverse student body and other complex characteristics — then apply that strategy to a suite of different print and digital components.
Wolters Kluwer Executive Summary
An essential vehicle in communicating the Wolters Kluwer Health mission, this Customer Value and Offerings brochure featured a custom diecut reveal that dovetailed perfectly with the company's established segmented/geometric branding. The gridwork graphic element conveyed the sense of linear logic in the company's research practices while offering the flexibility to feature an interesting blend of human-interest photos that connect practices to people.
Ricoh, Savin & Lanier B2C Brochures
For over 12 years, Page2 has played a lead role in the development of Marketing Communications components for Ricoh Corporation's three brands of document output & management devices — Ricoh, Savin & Lanier. These particular brochures represented a special initiative to market an entire line of products within a single brochure per brand, calling special attention — through digital illustration — to the difference that a splash of color can make to an otherwise black & white piece.
Titanium Industries Services Kit
With a custom diecut pocket folder composed of an actual metallic stock and a suite of content-heavy yet easily accessible insert sheets, this services kit hits the desired target. The rich tone-on-tone flattened global pattern reflects the company's worldwide reach while allowing the application-specific visuals to pop off the page. More photos dedicated to each division then set the scene for the technical data that surrounds them.
Vermont Vodka Sell Sheets
The artisans of Vermont Spirits bring craft distilling to a whole new level with their vodka. While its two marques, Vermont White and Vermont Gold, adhere to the same branding standards, their marketing messages and supporting visuals diverge — the White being more lighthearted and the Gold striking a more sophisticated stance. Sidebar...A day spent digitally illustrating a martini onto the side of a cow = a good day.
Symrise Product Portfolio
Operating within the branding guidelines established by Symrise headquarters in Europe, Page2 developed this striking product portfolio that presents complex chemical specifications in a visually appealing way. The portfolio is organized by ingredients, using vivid photography and color-coding — prominently on the section-opening table of contents tabs, subtly in the flowing product listing pages — for simple navigation.
Waterstone Property Journal
Exhibiting the Fine Art of Luxury Hospitality demands more than the standard marketing piece. So in keeping with Waterstone's tagline, Page2 worked with the client to seek the best format in which to display their collection of upscale properties, then developed a design strategy that reflects an air of stately sophistication. While compact at 5" x 7", this 128-page book's premium materials and onpage design deliver an intrinsic value that cannot be overlooked.
Remy Cointreau Corporate Ad
Our mutual success with brand-specific projects for over 10 years earned Page2 the opportunity to develop the Remy Cointreau USA corporate ad. Since the launch of the original design, the approach has been revisited and the bottle photography revised to reflect changes in the RCUSA portfolio. This latest generation — like its predecessors — appears in numerous publications and is sometimes modified to serve other marketing needs.
Moet Hennessy USA Portfolio
Having served them well with brand-specific projects for many years, MHUSA granted Page2 the opportunity to develop the structure and design of the inserts for their annual brand portfolio. To offer readers a drill-down approach to accessing the content, we came up with a short-folded sheet that displayed an In Brief page when closed (for a quick brand snapshot) or an In Depth spread when open (for a complete brand story).
Piper-Heidsieck Cool Box Promo
The introduction of Piper-Heidsieck's Cool Box — a portable isothermic case that keeps champagne cool for up to 2 hours — called for marketing and POS materials to promote the innovative packaging. Mirroring the style of the package itself, this sell sheet is set in the brand's rich shaded red with gold metallic and white type. The three-phase product photography includes callouts that describe specific features of the case.
Metro Teaching & Learning Catalog
For the development of Metro's annual PreK-8 product catalog, Page2 aimed for a design that was both fun and informative. While catalogs need navigational page scaffolding, its tabs, borders or bands don't have to be composed of straight edges. The curves introduced as borders for the cover's photo window carry through to the interior scaffolding, while the remainder of the page remains white to showcase Metro's product photography.
ConnectYard Marketing Sheets
ConnectYard links students & teachers, employees & management, citizens & their communities with its centralized social media platform. Among other marketing initiatives, Page2 developed this versatile template that can be customized for market-specific sell sheets, modified to form a case study sheet, or serve a variety of other document functions.
Young World Day School Materials
Young World Day School offers an individualized approach to education for children two years old through fifth grade. The objective for their marketing and school materials was a classic elementary education approach that kept the focus on the kids and the content. Traditional colors, visuals and typography — with interspersed snapshots of the school and its students — set just the desired tone.
SellPage™ Marketing-on-Demand System
SellPage™ is Page2’s own marketing-on-demand service. It allows a company’s user base to quickly + easily prepare cross-media communications with marketing-controlled customization, agency quality + on-demand production. Users simply login, select a template, then click through a few basic menus to produce an order. The result is a more targeted, longer-lasting marketing tool that bypasses several cost + risk factors associated with mass-printing. < visit SellPage™ website >