portfolio SS

As is the case with many of our clients, it's hard to remember a time when Page2 didn't have a strong relationship with Berlitz. From their English Language Learning program to complete curricula in German, Spanish, French and other languages, we've played a lead role in the design and/or production of many Berlitz print, packaging, media and online components.

As a longstanding and valued client — with roots extending deep into the Page2 staff and ownership — Pearson calls upon us to develop their annual K-12 discipline-specific catalog covers. This project requires close collaboration with the client to keep stride with times and technologies that affect the worlds of both education and design, resulting in strategies that offer a balance between trends and traditions.

Complications in product pipelining meant that this McGraw-Hill grammar series needed its covers developed fast. Long story, short — Page2 was first briefed on the project early one weekday evening. Midway through the following morning, we presented the client with completed concepts, including placed photography and alternate image options. With extremely minimal changes, the final covers were then produced.

Pearson needed an app that would help prepare K-12 students for science tests that meet the Texas Essential Knowledge and Skills (TEKS) standards. Since both the age of the user and the depth of the subject matter spanned wide ranges, the challenge for Page2 was multi-layered. The design and navigation scheme that we developed interweaves multiple areas of science while, at the same time, remaining clear and engaging enough for any level of student.

WhereITsAt called for developing a single template that would have its color palette modified to serve the specific needs of each member within a suite of websites. The project objectives called for a sleek, tech-forward design — reminiscent of some leading consumer sites referenced by the client — employing a modular approach that could easily adapt to different content structures.

For this High School textbook design, the challenge assigned to Page2 was to make Economics cool and real — don't talk down, don't talk dry — make it look like something these kids might actually want to check out. Part of our approach was to avoid copping-out/selling-short on the level of design...if executed effectively, you truly can feature rich, involved visuals and complex graphic elements without detracting from the content.

These three cover concepts developed for a High School Chemistry textbook were well-received by the client. A variation that involved, in part, the blending of select elements shown here went on to form the final cover. The initial creative brief provided to Page2 called for a white background and a central visual — either composed of multiple images or a single image — that in some way depicted chemical interactions at work in the real world.

Developed for companies to provide to their employees, this adaptation of the Botvin LifeSkills Training program — produced by National Health Promotion Associates — promotes employee health and wellness, thereby enhancing a company's productivity. Page2's role involved the direction and composition of product photography as well as the development of the program's marketing vehicles.

California's Claremont Graduate University assigned Page2 the challenge of developing a design template for their professional research reports. Our goal was to elevate the quality of presentation to be more in balance with the quality of information. With these newly designed reports, the perceived value of the final work product has been raised — even before the first word of research is read.

In Robert M. Parker Jr.'s book The World's Greatest Wine Estates, Newton Vineyard — a member of the Moet Hennessy USA portfolio — was featured with a complete photojournalistic profile. Seizing on this marketing opportunity, MHUSA called on Page2 to design a custom Newton-branded jacket that was applied to a quantity of books that were then gifted to industry journalists and VIPs.