portfolio SS

How do you tell the story of a brand as deep as The Macallan — its history, distillation processes, Sherry Oak & Fine Oak marques and its complete suite of aged expressions — in a print format the size of a credit card? Page2 developed the graphic design of this multi-panel fold-out that consolidates quickly & easily into an accordion format sandwiched by front and back cover cards...a solution as portable as it is educational.

For the U.S. test-marketing of Russian Standard & Imperia vodkas, Remy Cointreau USA called upon Page2 to develop the majority of the print marketing, advertising, POS components and packaging. During this period of its developing strategy, Imperia — the flagship of the Russian Standard line — featured a striking red background that was as bold as the brand's tagline...Vodka is Russian and this is Russia's #1 luxury vodka.

With the graphic design of the glass packs having been performed in France, Page2 was provided with the digital mechanicals in order to develop pre-production 3D renderings for advance promotions. This involved a combination of traditional photography and digital modelling in order to produce photorealistic product imagery for the Remy Cointreau USA salesforce.

The #1 vodka brand in Russia would be making its first trip to America. Both of its marques — Russian Standard & Imperia — would be piloted in major cities across the U.S. Remy Cointreau USA would be responsible for all marketing & distribution efforts, so they called upon Page2 — who had served many of their brands for 10+ years — to develop the majority of the print marketing, advertising, POS components and packaging for this critical initial launch.

For Remy Cointreau USA, Page2 has developed a wide array of Cointreau VAPs (Value-Added Packages) involving different giveaways, structures, formats, materials and promotional content. While our level of involvement has varied — from full-service concept-to-completion to executing a strategy already established by the home office in France — our level of commitment to the brand's standards and objectives has never wavered.

Our mutual success with brand-specific projects for over 10 years earned Page2 the opportunity to develop the Remy Cointreau USA corporate ad. Since the launch of the original design, the approach has been revisited and the bottle photography revised to reflect changes in the RCUSA portfolio. This latest generation — like its predecessors — appears in numerous publications and is sometimes modified to serve other marketing needs.

Remy Martin's Smooth Ride program offered consumers in select U.S. cities the chance to win a motorcycle. Its marketing and POS components came in three design variations: two featuring a model and one with the motorcycle on its own. Since each approach from the initial pitch was favored for different reasons, and the pieces could be printed in relatively short runs, all three versions were used in the field.

The introduction of Piper-Heidsieck's Cool Box — a portable isothermic case that keeps champagne cool for up to 2 hours — called for marketing and POS materials to promote the innovative packaging. Mirroring the style of the package itself, this sell sheet is set in the brand's rich shaded red with gold metallic and white type. The three-phase product photography includes callouts that describe specific features of the case.

Like their Italian counterparts (see previous sample), these Newton label cards were offered as handouts/takeaways at Point-Of-Sale, tastings and events to both inform consumers (with tasting notes on the back) and lead them to simply match the visual in their hand to the bottle on the shelf. These cards were developed for the complete Newton portfolio.

The Macallan stopper pack featured the acclaimed 12 year-old with a complimentary bottle stopper. The stopper was cast in solid pewter and portrayed the Easter Elchies House — the "spiritual home of The Macallan". This rendering of the Easter Elchies house appears in The Macallan logo, which was reproduced in a combination of white and metallic gold. The history of the house runs down one side of the box, with accolades of this fine single malt on the other and tasting notes completing the story on the back.

Page2 has served The Macallan brand team in developing a variety of POS components, from the complex to the conventional. No matter the brand's objectives, we've devised a strategy and structure that delivered on-target creative, premium production, seamless distribution and easy implementation for those in the field.

Like the artisans of Vermont Spirits, we at Page2 strive to raise the level of our craft. Whether the task at hand is a Vermont Vodka case card, sell sheet, bottle label or even shipping label, our goal is to exceed each & every one of the client's aesthetic and economic objectives.

These remote control wraps — developed for E. & J. Gallo Wines and others — have been used in Westin, Sheraton, DoubleTree and private boutique hotels to advertise wine & spirit deals, culinary specials and other events happening in or around the property. Their high-visibility location ensures handling by guests and installation by cleaning crews is a simple peel-n-seal process.