portfolio SS

This advertorial appeared in Food & Wine magazine, offering a culinary pairing for each expression of Piper-Heidsieck champagne. For an advertorial, the Art Director strays from the established branding — in direct contradiction to an advertisement — though does integrate some of its elements (color or typography, etc.)...the objective being a sense of 'third-partiness', as if the piece is simply another article within the publication.

The #1 vodka brand in Russia would be making its first trip to America. Both of its marques — Russian Standard & Imperia — would be piloted in major cities across the U.S. Remy Cointreau USA would be responsible for all marketing & distribution efforts, so they called upon Page2 — who had served many of their brands for 10+ years — to develop the majority of the print marketing, advertising, POS components and packaging for this critical initial launch.

Page2 has developed an array of distinct marketing vehicles for the New Jersey Devils — including brochures, invitations, direct-mailers and even a season-ticket pocket folder that opened-up to form a perfectly round hockey puck. We are known for coming-up with innovative structures, formats and types of media that capture the consumer's interest without breaking the client's budget.

As one of the top music schools in NJ, the Thurnauer School of Music marked its 25th anniversary with a complete campaign-style calendar of events. Page2 was challenged with developing the overall design strategy of the campaign — which had to reflect the school's classical heritage, diverse student body and other complex characteristics — then apply that strategy to a suite of different print and digital components.

For over 12 years, the senior staff members of Page2 have developed this biannual corporate compendium that profiles the various divisions of ICC Industries. Aiming to accentuate the company's worldwide resources, the piece's signature visual is always some new conceptualization of global connections and networking. Special features include opening comments from ICC's leaders and a timeline that traces historical milestones of the corporation.

With a custom diecut pocket folder composed of an actual metallic stock and a suite of content-heavy yet easily accessible insert sheets, this services kit hits the desired target. The rich tone-on-tone flattened global pattern reflects the company's worldwide reach while allowing the application-specific visuals to pop off the page. More photos dedicated to each division then set the scene for the technical data that surrounds them.

Operating within the branding guidelines established by Symrise headquarters in Europe, Page2 developed this striking product portfolio that presents complex chemical specifications in a visually appealing way. The portfolio is organized by ingredients, using vivid photography and color-coding — prominently on the section-opening table of contents tabs, subtly in the flowing product listing pages — for simple navigation.

Exhibiting the Fine Art of Luxury Hospitality demands more than the standard marketing piece. So in keeping with Waterstone's tagline, Page2 worked with the client to seek the best format in which to display their collection of upscale properties, then developed a design strategy that reflects an air of stately sophistication. While compact at 5" x 7", this 128-page book's premium materials and onpage design deliver an intrinsic value that cannot be overlooked.

Our mutual success with brand-specific projects for over 10 years earned Page2 the opportunity to develop the Remy Cointreau USA corporate ad. Since the launch of the original design, the approach has been revisited and the bottle photography revised to reflect changes in the RCUSA portfolio. This latest generation — like its predecessors — appears in numerous publications and is sometimes modified to serve other marketing needs.

After an in-depth concept exploration where Page2 proposed a wide array of size and structure strategies, this neat 6" x 6" canvas was chosen as the desired direction. Newton was able to provide our client — Moet Hennessy USA — with an extensive photo collection of their vineyards, cellars and surrounding grounds to portray within the elegant typography and clean layout of our design approach.

IKON and Ricoh would be joining forces to ally a trusted services provider with a technological innovator. With its proven performance as a lead developer of Ricoh’s Marketing Communications collateral, Page2 was awarded the responsibility of designing the various components that would form the merger announcement campaign. This effort involved a slight massaging of the existing IKON branding to incorporate an element of Ricoh identity.

The introduction of Piper-Heidsieck's Cool Box — a portable isothermic case that keeps champagne cool for up to 2 hours — called for marketing and POS materials to promote the innovative packaging. Mirroring the style of the package itself, this sell sheet is set in the brand's rich shaded red with gold metallic and white type. The three-phase product photography includes callouts that describe specific features of the case.

For the development of Metro's annual PreK-8 product catalog, Page2 aimed for a design that was both fun and informative. While catalogs need navigational page scaffolding, its tabs, borders or bands don't have to be composed of straight edges. The curves introduced as borders for the cover's photo window carry through to the interior scaffolding, while the remainder of the page remains white to showcase Metro's product photography.

Young World Day School offers an individualized approach to education for children two years old through fifth grade. The objective for their marketing and school materials was a classic elementary education approach that kept the focus on the kids and the content. Traditional colors, visuals and typography — with interspersed snapshots of the school and its students — set just the desired tone.